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Proof Positive: A Good Story Can Be Telling
In today's business world, boring facts and empty stats simply won't make the impression on customers that a story about someone "just like them" will. True stories are much more compelling and better-remembered than other information.
You Gotta Believe!
Sun Tzu in the Art of War talks about the perils of a leader who lacks the ability to be decisive. When battling in business today, you are watched very closely as a leader. One thing that teammates of a leader will not forgive is lack of certainty.
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