David Little's Articles in Advertising

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Digital Signage: Hybrid, Interactive Systems Amplify Marketing Impact The marriage of interactive kiosk technology with digital signage opens a world of possibilities to the smart marketer. Digital Signage Growth to Propel Marketers into Orbit As recent figures reveal, flat panel sales are hitting their stride in mainstream America, which makes digital signage seem all the more familiar to shoppers. Digital Signage Market Poised to Skyrocket Digital signage continues to strengthen as traditional media deals with declining use. Ad Spending on Out-of-Home Media Grows Growth in this broader advertising category nicely tracks the presence of affordable flat panel displays used for digital signage and the slow decline newspaper circulation and advertising.

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