David Little's Articles in Multimedia

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Sign of the Times Sometimes you can learn a lesson from a big brother, and that seems to be the case when you consider large billboards -commonly referred to as outdoor advertising, or OA for short- and their smaller plasma and LCD siblings in the retail environment. More Signs of Digital Signage Adolescence A new business to measure the audience for in-store marketing via digital signage and other ad vehicles should help to propel retail digital signage into the ranks of bona fide media contenders. Signs of Growing Up - What's in Your Media Mix? Recent developments indicate digital signage is poised to enter the mainstream of media choices for advertisers. Success Depends on Carrying Over Your Marketing Message to the Retail Floor How effective are the billions spent annually on advertising, once a shopper walks into the store? Rethinking The Media Mix Out-of-home advertising can influence your customers at the point of decision.

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